From Garden To Red Carpet! Beacon Impatiens Stars In Tu Bloom’s Designs for the 62nd Annual GRAMMY Awards
World-class flower breeder PanAmerican Seed® is proud to announce its NEW Beacon® Impatiens will bring the red carpet to life as the showcase floral selected by Tu Bloom Designs®, the official Botanical Artist for the GRAMMY Awards®.
On Sunday, January 26, the 62nd Annual GRAMMY Awards® will acknowledge top-performing recording artists during Music’s Biggest Night®, and millions of viewers will see Beacon® Impatiens welcome the stars to the red carpet with its own top performance. This garden-to-glamour display includes 40 topiaries of Beacon® White Impatiens atop a lavish carpet of Beacon® Bright Red Impatiens. In total, the 3,700 plants will adorn the entrance at The Staples Center in Los Angeles and add a touch of living color to this annually televised and much-anticipated event.
“I am excited to bring the red carpet to life using the cutting-edge Beacon® Impatiens,” says Tu Bloom, owner of Tu Bloom Designs®, the official Botanical Artist for the GRAMMYs®. “The look I’m creating with Beacon Impatiens is glamorous for this star-studded event but can be easily achieved by viewers at home hoping for high-fashion performance in their own outdoor living spaces.”
“Spring 2020 is the official launch of our outstanding Beacon® Impatiens, which brings flower color back to shade gardens everywhere. What better occasion to celebrate a rising star than with a gorgeous debut on the red carpet?” says Claire Josephson, brand manager for PanAmerican Seed. “Working with Tu Bloom, whose designs have wowed the GRAMMYs® for many years, has meant this year’s floral artistry is truly garden-inspired. We couldn’t be more thrilled.”
Beacon® Impatiens grows stronger and shines longer by filling shade gardens with bright color. Key to its performance is high resistance to Impatiens downy mildew, a destructive disease that has affected garden impatiens for over a decade. Now, with its proven quality, Beacon® Impatiens fills hanging baskets, window boxes and shade landscapes with colorful flowers, and fills gardeners with confidence.
A massive shout-out goes to the team helping to make this happen. The intricate topiaries designed by Tu Bloom for the GRAMMYs®, and the thousands of plants that fill them, were grown in Morgan Hill, Calif., by Kawahara Nurseries, a family-owned greenhouse founded in the 1940s. Kawahara supplies quality plants to California retailers with a commitment to service and the best product selection.
Tune in to Music’s Biggest Night® on Sunday, January 26, airing on CBS at 8:00 p.m. ET and 5:00 p.m. PT. Red carpet coverage will also be available on Grammy.com as well as live-streamed on Twitter #GRAMMYs.
To learn more about Beacon® Impatiens, visit www.BeaconImpatiens.com.